Lloyds Bank Cancer Support Video

Updated: Oct 24, 2019

VIDEO BRIEF


Lloyd's Bank is a British retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the "Big Four" clearing banks.

Lloyd's Banking Group commissioned a short video with some of their team talking about their Cancer Support initiative.


VIDEO PRODUCTION


As the subject of the video is a sensitive one, we thought it was best to come directly from the team who are customer facing to tell their story.

This resulted in a short emotional 60 sec clip with 5 Lloyd's Bank team members talking on camera, directly to customers who may be going through such a difficult time.


Screengrab from final Lloyds Bank Cancer Support video.
VIDEO ACTIVATION

The video was launched as part of Lloyd's Cancer Support campaign and sat alongside case studies from customers suffering from cancer.

Upon going live, the video trended on Twitter in Leeds and has gone on to be viewed by more than 20,000 people locally.


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